Previously, the Tourism Development Authority had produced a separate Travel Planner and Waterfall Map. We redesigned the Travel Planner to incorporate the waterfall map as a gatefold in the back of the piece, significantly lowering our printing and mailing costs. We also re-thought and reorganized the planner contents, making it much more consumer-friendly. As you’ll see, if you look at the Visitwaterfalls website or any of our Visit Waterfalls advertising, from year to year this Travel Planner exhibits all the design and photography elements that make the TDA brand so memorable and impactful.
