A playbill partnership serving Asheville’s most storied performing arts groups.
On Stage is the brainchild of president Karen Tessier and it represents the ultimate community win-win. Karen approached several local performing arts organizations in 2004, each of whom were struggling to provide performance communications to their audiences. Together, Market Connections and the arts organizations created On Stage, an initiative that resulted in a beautiful shared playbill with common advertiser pages and a center section customized for each organization. Market Connections handles the ad sales and the design and layout. The idea worked. What was once a challenge for arts groups became a much needed resource allowing the organizations to focus on better programing for their patrons. And advertisers received wider exposure and better value. The bottom line: since its creation, On Stage has provided over $400,000 to its partnering organizations.