Previously, Keystone Camp did not have a uniform way of packaging their information to parents and prospective campers. We came up with a simple, elegant solution: a 5 1/2 x 8 saddle-stitched catalog that doubles as a repository for all the camp forms (nested securely in a back inside cover pocket). A clever die cut on the back inside cover serves as the perfect holder for the camp DVD. This solution eliminated waste, lowered postage costs, and provided the perfect canvas to tell their story.
