2014 was a huge year for Diamond Brand. They opened a new downtown store at The Aloft Hotel, relocated their South Asheville store and relocated their Frugal Backpacker store to West Asheville. All of which means we were kept busy developing a wide array of new creative, the most ambitious of which were commercials for the company’s Diamond Brand and Frugal Backpacker stores. This fun – but strategic — animated spot for Frugal Backpacker drives home the “Cheap vs. Frugal” campaign we developed for them.