Buncombe Discovery Academy
Western North Carolina’s first Science,Technology, Engineering and Math (STEM) high school.
How many agencies get the chance to name a high school? That’s exactly what happened in 2013 when we were invited by Buncombe County Schools to help market Western North Carolina’s first S.T.E.M. (Science-Technology-Engineering-Math) high school. After conducting extensive focus groups with middle school students, our creative team developed an exciting brand identity for the Buncombe Discovery Academy. We then got right to work on a variety of projects to spread the word about this revolutionary new school, including rack cards, banners, posters and a dynamic online video.