In 2013, Buncombe County Schools asked us to help them spread the word about Western North Carolina’s first S.T.E.M. high school. Early on, we determined that a video would be a great way to communicate the benefits of this groundbreaking school. The shoot required weeks of pre-production, coordination with multiple industry partners and the combined talents of the Market Connections creative team and Wattage, a local production company. But we think you’ll agree after watching “Pop Quiz”: the students were the real stars.