Blue Ridge Energy Systems came to us in 2011 and asked for our help with their marketing. They made our job easy because they’re incredible craftsmen building amazing green houses. I mean, how many homebuilders have the moxy to guarantee that your heating/cooling bills will be no more than $200 annually or they’ll pay the difference? For their new brand identity, we combined the imagery of a house with natural elements from the forest. This design focuses on a successful play with negative space.